![]() To that end, Apple CEO Tim Cook introduced the company's new mobile payments tool, called Apple Pay, which aims to let users make purchases from their iPhones. But any new offerings from Apple may be even more important, as the company seeks to entice customers with an expanded lineup of products and services. The technology giant has much riding on the popular reception to its new iPhone, sales of which drive most of the company's profits and which account for more than half of its revenue. With a two-year contract, the iPhone 6 will cost $199 for a model with 16 gigabytes of memory, $299 for the 64GB phone and $399 for 128GB. Gesturing toward giant photos of a lizard and a butterfly projected on-stage, Schiller also highlighted the new iPhone's enhanced camera, which he said includes image-stabilization functionality. The iPhone 6 screen has over 1 million pixels, while the iPhone 6 Plus has over 2 million pixels, Schiller said, emphasizing what he called the the devices' "stunning display." The base model comes with a 4.7-inch screen and the other, dubbed the iPhone 6 Plus, has a 5.5 inch-screen. ![]() ET start of the marketing extravaganza, a fitting delay for a company that has kept its fans waiting for a new product.įirst up was the company's new larger, thinner iPhone 6, which features an aluminum body and glass front that curves around the sides. Speaking from the Flint Performing Arts Center in Apple's hometown of Cupertino, Calif., Apple marketing chief Philip Schiller kept the audience waiting beyond the scheduled 1 p.m. Now the question is whether the new gear will live up to the hype. Apple (AAPL) on Tuesday introduced two new iPhones, its long-awaited Apple Watch and a mobile payment system as part of a marketing blitz aimed at drumming up consumer excitement.
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